SUSTAINABILITY REPORT 2024

DenEesti has always been a leader in sustainable tourism in the Baltic Sea region. We started partnering with Travelife in 2015, but have worked with various sustainability certification bodies since 2012. We currently undergo auditing every 2 years and below is a brief overview of our sustainability report from 2024.

We have defined the following as our main sustainability goals:

♦ Enrich the life of visitors with authentic local experiences

The goal was achieved through the following actions:

Develop tours, which take local culture and customs into account and give something back to the community.

Main results

We choose our food suppliers based on their sourcing (i.e. we provide local food). We choose our venues based on our company values, which also support the idea of introducing and supporting local culture.
We prefer to use smaller local companies (we support entrepreneurship). In 2024, 78% of our used transport companies were smaller companies (with 1-3 buses) in Tallinn.
We have focused more on smaller group tours to improve the experience and make it more personal. In 2023 our average group size was approx 21% smaller than in 2022. We have kept the level of the average groups size also for 2024. Average group size in 2023 was 22 guests per group and in 2024 it was 23 guests per group.
We constantly work out and suggest tours which help to support local residents, and enables us to give guests and inside look into the everyday life of the local people.

♦ Preserve and improve destinations and their living culture

The goal was achieved through the following actions:

Follow legal requirements related to our activities and set internal standards ensuring industry best practice.

Main results

We have introduced sustainable destinations such as the ports of Saaremaa and Pärnu and sustainable tours such as cycling and purely walking tours, tram tours, which help to minimize the number of tourist coaches brought to the city centre.
We have developed tours, which are authentic, consider the environment and support local businesses. In 2024 roughly 45,7% of our tours focus on attractions outside the Old Town of Tallinn. For the rest we try to stagger groups in order to not overcrowd attractions and venues.
In 2023, on average, we sent out 56 guests per hour. In 2024, on average, we sent out 75 guests per hour.
DenEesti is a proactive company. We are members of the Estonian Travel and Tourism Association and the Estonian Chamber of Commerce, through which we are involved in tourism policy making. We also participate in and contribute to discussions with the city governments of Tallinn and St. Petersburg, the local Guides’ Associations, port representatives and cruise clusters. As of 2021 we are members of Rohetiiger (Green Tiger).
We support the local community through donation of our time as well as financial assistance for the causes we believe in.

As a company we support organizations and projects, which help to improve social and cultural co-existence:

1. Estonian Scout Association – Helping children regain touch with nature through scouting, developing independence and self-confidence.
2. Minu Unistuste Päev – Creating special events for children with significant health issues
3. Laevaselts Runbjarn (Ruhnu Karu) – Preservation of the Estonian wooden ship culture

♦ Provide safe and high-quality service to our clients (cruise lines)

The goal was achieved through the following actions:

Act according to our Safety Management System to identify and minimize risk elements related to our tours

Main results

We developed DenEesti’s hygene concept and instructions for our operational partners (bus companies, guides, venues) in cooperation with Cruise companies. We also follow the requirements and instructions of the Government and the Health Board of Estonia.
DenEesti is in full compliance with all international, national, and local law and regulations and we follow the principles of fair business. We pay all applicable taxes and sign written contracts with our service providers.
We have completed risk & sustainability assessments about our active tours and audit our tours (3 tours in 2024) and tour buses (14 buses) regularly.

We manage transport pro-actively and enforce a special code of conduct. 100% of our guides are locally employed, whenever possible we prefer to use licensed guides. We also have meetings with our partners during the low season and audit our tours and venues in the summer season.

We consider the protection of our natural environment in all of our activities; our tours do not harm the biodiversity of nature nor the local community. We do not have any sensitive excursions. 93% of our excursions are cultural and city tours (involving Tallinn Old Town, which is protected by UNESCO). For some tours, there is a natural element (e.g. a bog walk), but in this case guests are kept on maintained trails.
59,9 % of our tours use transportation for less than 50% of the total duration of the tour.
In 2024 76% of our tours benefit from the use of headsets to improve the service quality and reduce noise pollution.

♦ Constantly consider sustainability in our everyday work, from planning process through implementation across our operations and organization

The goal was achieved through the following actions:

Maintain a dedicated Sustainability team responsible for the implementation and monitoring of the policy.

Produce and regularly update our environmental policy and encourage contractors and suppliers to conform to comparable standards.
Document progress against our established objectives and targets.

Cooperate with and take account of the concerns of external bodies and local communities who may be affected by our activities.

Main results

We have committed to an Environmental Policy with includes waste/water/pollution reduction and a Sustainable Purchasing Plan with a set of actions, which we monitor regularly.
We have a Sustainability Manager for the group and Sustainability coordinators for Tallinn office.
DenEesti Sustainability Manager on the group level is the Chairman of the Board. Management empowers employees to follow the sustainability policy and action plan.
As of 2022 all the pastries offered on our tour are without meat. For lunch, we also have vegetarian options available.

♦ Educate and support our employees as well as our partners in sustainability principles

The goal was achieved through the following actions:

Our employees are involved and take responsibility in their specific field of sustainability. We discuss sustainability related topics during our meetings and we regularly monitor and evaluate the activities based on auditing, formal benchmark tables and informal communication.
All information is explained and discussed during company meetings and is available on our Intranet. We communicate sustainability related aspects to our partners – venues, transport companies, guides, and other parties and also to the public and to our clients. Our guides and transport companies follow a code of conduct, which also covers sustainability practices.

We encourage participation and commitment internally and provide appropriate sustainability training for personnel.
Where appropriate and economically viable, we source products and services that are sustainably produced and managed.

Main results

Our employees completed 2 different training courses focused on expert knowledge in tourism, health&safety and personal development.
We educate our employees to spread sustainability knowledge and practices. All employees have completed safe work training and some employees have received first aid training.
Our employees have received Travelife basic training (courses) and most employees have completed a personal certificate.

♦ DenEesti proactively manages the environmental impact related to our services and backoffice work. The company is committed to reducing, reusing and recycling to minimize any negative environmental effect

The goal was achieved through the following actions:

We have introduced waste, energy, pollution reduction related targets in our action plan.
Responsible waste management falls into the hands of every employee.
Waste is properly segregated and handled accordingly.
We have engaged, trained and instructed our employees to be aware of our environmental plan and to follow the best practices.
We are committed to responsible consumption and use our resources efficiently.

Main results

Our company car consumed approx 0,07 l of diesel/petrol per customer.
The team is committed to implementing environmentally favorable practices.
We follow a formalized sustainable purchasing policy, which helps us to make better choices and to lower our environmental impact. As one of the biggest purchases, we bought a new printer (Blue Angel ecolabel).
100% of our paper is re-used (double side printing) and properly recycled.
In Tallinn office we used 34% less paper (print-outs & copies) than in 2022.
We have taken reusable goods into use.
We have a formalized bus transportation strategy to improve logistics and to minimize fuel consumption. We have started to measure CO2 emission for the most popular tours.

If you would like to learn more, we would be more than happy to share our experience and introduce our sustainability policy, practices and action plan. For further information please contact our Sustainability Coordinator Mrs Anneli Lehtsalu (anneli@deneesti.ee) or Sustainability Manager Mr Ryan Jenkins (deneesti@deneesti.ee).

Travelife is a three-stage certification program for tour operators and travel agents: (1) Travelife Engaged; (2) Travelife Partner and (3) Travelife Certified. We were awarded the Travelife certified (stage 3). The Travelife Certified award is a recognition of our excellence towards social and environmental sustainability. We comply with more than 160 criteria related to sustainability management, office operations, working with suppliers and customer communication. Travelife is a certification body that is formally Accredited by the Global Sustainable Tourism Council (GSTC), the highest global body for sustainability in tourism, supported by the United Nations.